Senior Manager/ Manager Marketing @Delhi

Job description

• Lead and coordinate the South Asia brand, print and digital marketing plans for the ELT business vertical aligned with the strategic ELT business for value and volume shares. • Manage the English business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio. • Build and develop marketing plans, campaigns and external relationships with key partners), business partners, industry association and other Awarding Bodies. • Analyse market trends and growth opportunities, keeping up to date on demand and changes to English learning requirements to develop strategies to enter those segments. Present these to the key stakeholders. • Manage internal communication to promote and inform all internal Press staff on ELT developments and business goals. • Lead and manage an increase in market research projects and market intelligence strategy to help the Group better understand the global markets and develop future product. • Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch. • Undertake sales and marketing training on ELT and product portfolios where needed. • Take a lead role in the identification/verification/presentation of market data including examination/candidate/market sizes and coordinate/analyse data within overall business strategic plans. • Take a lead role in the development of customer data/profiles and maintain a culture of looking for market data best practice with brand team/colleagues. • Working with appropriate counterparts/ contacts establish marketing/budgetary responsibilities for all activities, such as conference attendance within budgets and as per standards. • Review and implement opportunities for marketing development through digital channels. Work with digital marketing team to deliver approved plans • Take a lead role in coordinating business strategy document and ensuring sales and market data is accurate in appropriate and up-to-date reporting systems. • Deliver the South Asia digital marketing and communication strategy for the ELT unit aiming to increase, across all appropriate formats, the use of digital output (and sales) and reduce print output. • Grow the Group’s digital and online communication and product (e-books, apps social networks) working closely with the Digital marketing team. • Own and deliver on quarterly marketing plans for marketing and selling our e-book, app, and digital product. • Ensure the ELT Group maximises and manages social networking and digital marketing initiatives (Facebook, Twitter etc) in its marketing output • Along with central marketing team, represent India ELT website requirements at the Press Website Strategy working group/committee.

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