Senior Brand Manager @Delhi/Bangalore

Job description

• This role will be responsible for building awareness for the corporate brand and product verticals in South Asia through strategic brand management and marketing. • Think strategically with a passion for strategic, tactical, and detailed marketing execution. • Execute the Brand Marketing Plans for Market and Thought Leadership for the various product verticals. • Design and execute integrated 360-degree communication plans for the organization by conceptualizing & executing efficient and effective brand marketing programs and strategies across Print and Digital. • Build robust salience, credibility & impact for the Schools and English brands in South Asia markets with excellent returns on ROE and ROI. • Working with the Creative Agency, develop local creative briefs and plans for various campaigns for Indian and South Asia Markets • Lead the development and refinement of the brand’s messages and creative designs locally to drive local market share in South Asia for various products. • Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies making necessary updates and improvements. • Keeping up with and understanding Education industry best practices will keep the brand marketing up to date and ensure a competitive edge in brand awareness, school acquisition, and retention.

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