Digital Marketing Manager

Job description

• Plan, execute, and manage all digital marketing including social media, SEO/SEM & WhatsApp marketing • Establish and execute a digital marketing strategy to distribute content • Work with an external agency, and other stakeholders to maintain Brand(s) digital presence • Maintain consistent brand messaging across all social channels • Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience • Create and maintain a calendar to deliver targeted content Responsibilities • Digital Touchpoints ownership: • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising. • Create world-class consumer experience for the brand across all digital touchpoints - website, social media, whatsapp, apps, OTT etc. • Actively manage SEM/ SEO scores and make interventions where required. • Conceptualize and own any new digital touchpoints that fit into brand plans. • Advocacy & Influencers: • Develop and execute an annual influencer strategy for the brand in line with marketing priorities. • Closely monitor all advocacy plans including choice (selection criteria) of content creators, formats, performance, intensity etc. • Community building and management – Create, nurture and grow the community of brand advocates on social media. • Performance Measurement: • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns • Prepare reports and analytics on the overall performance of various marketing campaigns, and assess against goals, including ROIs and KPIs • Develop and monitor campaign budgets • Organizational Alignment: • Stay up to date on the latest digital/ social media trends, and implement them in marketing campaigns. • Develop digital marketing strategies that align with the organization's business goals • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques. • Conduct market research and analyse trends to identify new opportunities and improve campaign performance • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience • Digital transformation: • Work closely with field teams and channel partners to drive brand digitalization at scale. • Be the voice of change – educate, coach and mentor field teams and sales partners to embrace digital marketing.

Describe Candidate Profile

• ~ 5 years of relevant experience in digital marketing, or a related field • Master's degree in marketing, communications, or related field is preffered • Experience with SEO and SEM strategy and keyword research • Understanding of website analytics tools, such as Google Analytics • Understanding of Meta Campaign Management Platform • Analytical mind, with a passion for measuring data • FMCG experience is preferred • In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.) • Digital Expertise: conversant with all forms of digital formats and measurement • Internal Interactions: Marketing, E-commerce, Controlling etc. • External interaction with media, digital and influencer agencies and other technology partners & vendors.

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