Digital Marketing Manager

Job description

• Social Media Management: Manage and grow our social media profiles and presence (primarily Facebook, Instagram and LinkedIn), driving engagement, and increasing followers through creative and strategic content. • Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy that aligns with the company’s goals, focusing on social media, SEO, emailers, and display advertising campaigns. • Content Management: Oversee the creation and management of engaging, high-quality content for our digital platforms, ensuring it aligns with engagement targets and brand voice. • Emailers and Newsletters: Design (through agency) and execute corporate quarterly newsletters and emailers around our campaign for internal communication to engage with internal and external stakeholders. • Digital Advertising: Plan, execute, and optimize paid digital advertising campaigns across various platforms, including Google AdWords, Meta Ads etc. ensuring maximum ROI. • Analytics and Reporting: Monitor and analyse digital marketing analytics to measure the effectiveness of campaigns, adjusting strategies as necessary to improve performance and ROI. • SEO/SEM: Implement and manage search engine optimization including keyword research, link building, and PPC campaigns to increase rankings on all major search networks. • Manage the corporate website along with the agency, its upkeep and regular updates, like quarterly results in investor section, catalogue updates in media gallery etc. • Budget Management: Manage the digital marketing budget, allocating resources efficiently to maximize results across all campaigns.

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